DMP

Tru Optik Measures Global Digital Demand In Real Time

With behavioral data on over 500 million digital media consumers across millions of titles, our data set reliably measures OTT demand in 150+ countries down to the title level.

What's Your OTT Content Valuation Strategy?

Linear TV ratings and Social analytics are poor indicators of OTT demand. Tru Optik measures real OTT demand, enabling fact-based decision-making for digital content development, licensing, and distribution.

The Most Comprehensive Audience Profiling Available

By combining the world’s largest – with the assets of Experian and other “big data” providers, Tru Optik delivers audience insights with a richness and precision that cannot by touched by surveys or panels.

DEVELOP FACT-BASED CONTENT VALUATIONS

Gain an advantage in negotiations
by demonstrating OTT demand
for entertainment content in 150+ markets

OPTIMIZE TARGETS ACROSS MARKETS

Where is demand for content greatest?
Which titles have truly “global” appeal?
Develop a “demand matrix” of titles
across markets to maximize opportunities

CREATE WINNING PORTFOLIO STRATEGIES

Build a better roadmap by understanding
your competitive strengths and challenges
across markets and genres

KNOW WHO'S WATCHING

Create in-depth audience profiles including demographics,
purchase, and content affinities to
strategically assess titles and line-ups

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API

Tru Optik’s Rest API provides access to real-time and historic data with the flexibility and muscle to enable researchers, data scientists, and other power users to perform deep analytics and data integration

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Web-Based Dashboard

Our web-based Dashboard packs data-reporting capabilities into a user-friendly frame that supports everyday analyses and delivers presentation-ready charts & graphs

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Reports and Consulting

Tru Optik offers a range of advanced analytic and consulting services, including genre graphs, affinity analyses, and in-depth audience profiling

Contact us now – we’d love to hear about the issues you’re tackling, and discuss ways we can help