Job Description

The entry-level BDR will be responsible for identifying and promoting Tru Optik solutions to prospective customers. You will receive inquiries with the goal of qualifying the inquiries and converting them into opportunities. The candidate will be a self-starter and posses a strong entrepreneurial spirit, self-motivation and solid business development experience.


  • Prospect new accounts using both phone and internet communications to effectively communicate the value of Tru Optik’s solution offerings
  • Make outbound calls to decision-makers in a variety of businesses, across multiple market segments, and convert them into qualified sales leads to be pursued by field sales
  • Gather and maintain accurate prospective client information and maintain CRM database updates
  • Successfully achieve assigned daily, weekly and monthly goals
  • Assure personal credibility/respect through product knowledge, sales skills, and the ability to meet your job responsibilities
  • Participate in department training activities

Required Experience

  • Bachelors degree required
  • Previous experience in online advertising or SaaS sales highly desired

Required Talents and Attributes

  • Superior consultative questioning and listening ability
  • Strong verbal and written communication skills, the ability to identify/define and solve needs/problems
  • Novice-to-intermediate level technical expertise
  • Proficiency with Microsoft Word, Excel and CRM
  • Hands-on, can-do mentality
  • Passion for uncovering prospects’ pain and acumen to work as a partner to sell value
  • Preferred experience in working in a high-growth, start-up-like culture Coachable, willing to learn and work in a team-oriented environment
  • Self Motivated


  • Working for a rapidly growing start up with room for advancement
  • Incentive stock options package
  • 401K with company match
  • Generously subsidized employee and family health insurance
  • 24/7 snacks and beverages and company wide lunch weekly!
  • Diverse and inviting work environment

Type and Location

  • Full-Time
  • Stamford, CT; New York, NY; Los Angeles, CA

About Company

Tru Optik is a trailblazer in data-driven OTT audience and consumer monetization. Armed with the largest census-level audience measurement of global OTT media consumption and a proprietary tech stack, Tru Optik works with advertisers to publishers and all players in the value chain to bring data to the OTT ecosystem.

Submit a completed resume and cover letter