Who we are

Tru Optik is the engine that orchestrates all facets of Advanced TV. From measurement, to targeting, and attribution; Tru Optik is the enabling system at the heart of cross screen marketing. The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.


Tru Optik’s mission is to bring simplicity and automation to OTT and Connected TV interest and behavior based advertising and measurement.