"Over $500 billion per year of digital media will go unmonetized in 2014. The overwhelming majority of this missed opportunity occurs via peer-to-peer networks. The advent of peer-to-peer analytics will separate media, entertainment and advertising enterprises into two groups; those that use this data to gain the increased insight needed to recapture and increase revenue; and those that get left behind."
-Andre Swanston, CEO Tru Optik