Director of Marketing & Partner Development

Director of Marketing & Partner Development   |   Stamford, CT


The Director of Marketing will drive external messaging, PR, positioning, creative, online presence, events and content. S/he will be responsible for crafting both acquisition and lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention. Tru Optik is a fast-paced startup environment, where we value team members that can apply past knowledge, but think out of the box and look for creative ways to solve complex problems.

• Messaging of products and solutions, value proposition to customers and the overall company strategy/mission
• Work collaboratively with internal teams to generate go-to-market strategy, demand generation and other marketing solutions
• Prepare corporate collateral, presentations, and assets
• Provide solid marketplace feedback and identify opportunities that enhance product marketing and revenue
• Represent company at marketing and advertising events

• Working for a rapidly growing start up with room for advancement
• Incentive stock options package
• 401K with company match
• Generously subsidized employee and family health insurance
• 24/7 snacks and beverages and company wide lunch weekly!
• Diverse and inviting work environment

Required Experience:
• 5+ years experience of marketing experience
• BS or BA at a minimum in Marketing, Business or related discipline
• Enterprise SaaS or Media Sales background is a plus
• Lead content marketing strategies for DMP, DSP or other B2B related companies in media and entertainment

Required Talents & Attributes:
• Superior communication, presentation and interpersonal skills
• Self-motivation, Drive and Creativity
• Eagerness to work in a rapidly growing startup team
• Strong oral and written communication skills
• Flexible, 10% travel may be required

About Tru Optik
Tru Optik is the trailblazer in over-the-top measurement, activation, and attribution. Armed with the largest census level audience measurement of global OTT media consumption -- Tru Optik uses its data and technology to empower brands, media companies and agencies with the ability to identify and monetize audience and consumer demand across all screens.

Submit a completed resume and cover letter