The Director of Marketing will drive external messaging, PR, positioning, creative, online presence, events and content. S/he will be responsible for crafting both acquisition and lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention. Tru Optik is a fast-paced startup environment, where we value team members that can apply past knowledge, but think out of the box and look for creative ways to solve complex problems.
Tru Optik is a trailblazer in data-driven OTT audience and consumer monetization. Armed with the largest census-level audience measurement of global OTT media consumption and a proprietary tech stack, Tru Optik works with advertisers to publishers and all players in the value chain to bring data to the OTT ecosystem.
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