Job Description

The Director of Marketing will drive external messaging, PR, positioning, creative, online presence, events and content. S/he will be responsible for crafting both acquisition and lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention. Tru Optik is a fast-paced startup environment, where we value team members that can apply past knowledge, but think out of the box and look for creative ways to solve complex problems.

Duties

  • Messaging of products and solutions, value proposition to customers and the overall company strategy/mission
  • Work collaboratively with internal teams to generate go-to-market strategy, demand generation and other marketing solutions
  • Prepare corporate collateral, presentations, and assets
  • Provide solid marketplace feedback and identify opportunities that enhance product marketing and revenue
  • Represent company at marketing and advertising events

Required Experience

  • 5+ years experience of marketing experience
  • BS or BA at a minimum in Marketing, Business or related discipline
  • Enterprise SaaS or Media Sales background is a plus
  • Lead content marketing strategies for DMP, DSP or other B2B related companies in media and entertainment

Required Talents and Attributes

  • Superior communication, presentation and interpersonal skills
  • Self-motivation, Drive and Creativity
  • Eagerness to work in a rapidly growing startup team
  • Oral and Written communication skills
  • Flexible, 10% travel may be required

Highlights

  • Working for a rapidly growing start up with room for advancement
  • Incentive stock options package
  • 401K with company match
  • Generously subsidized employee and family health insurance
  • 24/7 snacks and beverages and company wide lunch weekly!
  • Diverse and inviting work environment

Type and Location

  • Full-Time
  • Stamford, CT

About Company

Tru Optik is a trailblazer in data-driven OTT audience and consumer monetization. Armed with the largest census-level audience measurement of global OTT media consumption and a proprietary tech stack, Tru Optik works with advertisers to publishers and all players in the value chain to bring data to the OTT ecosystem.

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