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Videology Taps Tru Optik to Enhance Connected TV Targeting Capabilities

Advanced OTT segmentation, validation, and attribution...
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Tru Optik and Liveramp Partner to Make First-Party Data Actionable Across Connected TVs


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Tru Optik Partners with Kantar Millward Brown to Introduce Connected TV Sales Attribution


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NPD Group Taps Tru Optik to Better Understand Digital Demand for Movies and Video Games


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The New Golden Age Of TV ... Advertising?

In contrast to what many believe, Millennials are not averse to all advertising...
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Swanston speaks to “OTT Data Cloud” launch

Tru Optik announced the largest and most robust audience data offering available for use across CTV
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Tru Optik launches “OTT Data Cloud”

Tru Optik Partners with Cross Pixel, Experian Marketing Services, Media Source Solutions, TargetSmart ...
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Tru Optik and TargetSmart Partner to Put Political Candidates Over-the-Top

Insights from the world's largest media and entertainment...
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Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour

Andre Swanston on Beet.TV leadership summit
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Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People

Andre Swanston interviews with Beet TV
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Agencies, Media Companies and Brands Can Now Market to Audiences Based on OTT Entertainment Consumption


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Leading OTT Measurement & Data Management Company, Tru Optik, Expands Leadership Team

Michael Scott Joins as ...
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TV and Digital Media Veteran Marshall Cohen Joins the Tru Optik Board of Advisors

Leading OTT Measurement & Data Management Company ...
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The biggest threat to Netflix may be Amazon but here’s why investors need to be realistic


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Millennials Couldn't Resist Streaming These 10 TV Shows This Winter

And most are on ad-supported networks
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OTT television joins the world of user profiles in Tru Optik/Experian partnership

Tru Optik’s tracking of OTT viewing meets Experian’s massive user...
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Tru Optik, Experian Team Up on OTT Measurement

Tracking service aims to provide real-time, multiscreen data for OTT ad exposure...
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Tru Optik aims to improve ad measurement for Internet-connected TVs

Andre Swanston, CEO of Tru Optik, argued that there’s been one...
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Tru Optik and Experian Marketing Services

Introduce OTT-TV Measurement Solution to Provide Digital TV Currency
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Connected TV: Why Aren't Advertisers Flocking?

Some 60% of U.S. households now own a Connected TV (CTV) according to eMarketer...
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Counting Netflix streamers

Andre Swanston crunches the data on Netflix's new season of "House of Cards” to measure viewer streaming numbers and reveals the top five...
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Sharing Is Caring: Pact Aims to Use Digital Piracy to Make Smarter Ad Buys

Mindshare, Tru Optik Turn Over-the-Top, Peer-to-Peer Views Into a ...
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Mindshare Partners with Tru Optik

“Micro-Genres” Provide Precise Audience Segmentation to Power Movie and TV Advertising.
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TruOptik discusses measurement of the sharing economy

Andre Swanston interviews with Andrew Sorkin on Squawk Box
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TruOptik Helps Broadcasters Target BitTorrent Users With Ads

Andre Swanston interviews with Robert Andrews on Beet TV
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Tru Optik CEO Andre Swanston Bloomberg West

Andre Swanston discusses Netflix’s fourth quarter earnings with Emily Chang on “Bloomberg West.”
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Tru Optik Releases First Advertising Platform Built For OTT

Vertically Integrated Solution Powered by World’s Largest...
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12 Monkeys, Teen Wolf, Archer and Pretty Little Liars Will Be Big Hits on Streaming TV in 2016

Tru Optik Predicts Top OTT TV...
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Tru Optik closes $1.7 million in venture financing from Alex Blum and Progress Ventures

Armed With More Millennial Media...
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Tru Optik named "Best in Show" at 2015 OTT Executive Summit

150 of the top executives and experts in TV, Cable, Telecom...
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Tru Optik CEO Andre Swanston CCTV Interview

Andre Swanston, CEO of Tru Optik spoke with CCTV's Owen Fairclogh on premier of Game of Thrones...
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Meet 2014’s Most-Pirated TV, Music And Movies, A Haul Worth More Than $800 Billion

Streaming sites like Spotify and Netflix may be bending ...
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Media Companies Track Pirated Downloads For Marketing Purposes

A new report released by Tru Optik shows that there are hundreds of...
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Over $800 Billion in Missed Opportunity For Media Companies in 2014

Tru Optik releases the Digital Media Unmonetized Demand and...
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Why Disney's Apple-Google Deal Isn't A Big Deal

After its initial test on Apple Inc. devices, Walt Disney Co announced that it would bring Disney Movies...
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Accounts and People of Note in the Advertising Industry

David Wiesenfeld joined Tru Optik, Stamford, Conn., in a new post, chief strategist.
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Tru Optik CEO Andre Swanston CCTV Interview

Andre Swanston, CEO of Tru Optik spoke with CCTV's Owen Fairclogh on digital piracy highlighting:...
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Cable-Free HBO Go Could Be A 'Monumental' Success

Time Warner Inc surprised investors Wednesday morning when the company announced that HBO Go,...
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Crooner in Rights Spat

Rod Stewart is being sued over the rights to an image of his own head. In 1981, a professional photographer named Bonnie Schiffman...
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The Unrepentant Bootlegger

Early in the morning of June 30, 2010, Hana Beshara woke to a sharp rapping on the door of her condo in East Brunswick, N.J. “I heard a bang
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Tru Optik Names David Wiesenfeld Chief Strategist

Tru Optik, a digital media audience intelligence company and the only provider of census level...
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'Game of Thrones' é a série de TV mais baixada ilegalmente no mundo

'Game of Thrones' é a série de TV mais pirateada em todo o planeta,...
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Are 4B illegal video downloads in 1H2014 that bad?

The buzz about online piracy of movies and TV shows has cooled ...
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Lionsgate Could Be Losing Billions To 'Hunger Games' Pirates

Moviegoers are hungry for The Hunger Games, but not everyone is
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Netflix’s Orange is the New Black got pirated more than 60 million times

Orange is the New Black isn’t just popular with Netflix’s 50 million...
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File sharing is alive and well, to the tune of 300 million users a month

Surprise: P2P isn’t dead, after all. 300 million users swap files via...
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More people pirate TV shows than tweet about them

Is data about peer-to-peer (P2P) file-sharing a huge treasure trove waiting to be tapped for customer
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Tru Optik Launches First Peer-to-Peer Audience Intelligence API

Tru Optik, a big data start-up that empowers enterprises with the...
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Gartner Names Tru Optik a Cool Vendor in Information Innovation 2014

Tru Optik, a big data start-up that empowers enterprises with the ...
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