Tru Optik, the only audience measurement and data management platform built for OTT, today announced it has partnered with NPD Group, a leading global information company, to bolster its Entertainment Market Information and Analytic Solutions offering which equips studios, content distributors, retailers, financial analysts, entertainment marketers, talent management companies, and others in the entertainment industry to stay on top of shifting tastes and trends.
Through the partnership, NPD will have access to Tru Optik’s first-party data set on the consumption of movie and video games via over-the-top (OTT) TV and Connected TV. Tru Optik has more data on the global consumption of digital long-form entertainment content than any other company including Facebook and Google.
“Partnering with one of the world’s most prestigious market research firms validates the importance and efficacy of our data,” said Andre Swanston, co-founder and CEO of Tru Optik. “We know that the people who consume OTT content tend to be the coveted, hard-to-reach audiences – like millennials and multicultural consumers. More and more companies are recognizing that OTT is a platform that can no longer be ignored and that there is a huge opportunity to reach these audiences in ways they never could before. We believe that Tru Optik will add a significant capability to NPD’s entertainment portfolio.”
“Tru Optik brings a unique dataset that we believe will add tremendous value to the studios, content distributors and retailers who rely on NPD data to make sales and distribution decisions. Being able to understand the demand for content via OTT, one of the fastest growing platforms in the U.S., will provide an added layer of insight to help our clients make better decisions,” said NPD President and Chief Operating Officer Karyn Schoenbart.
“By combining Tru Optik’s highly granular OTT consumption data with its current capabilities, NPD can help clients understand and anticipate title-level demand across the lifecycle for entertainment properties, something that is becoming critical to understand as part of content distribution and monetization strategy,” said David Wiesenfeld, Chief Strategist at Tru Optik.
Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup
Kate Tumino for Tru Optik