cav

Validated Campaign Delivery

De-Duplicated Reach and Frequency

Validated Campaign Delivery

  • As much as 12% of CTV inventory purchased by advertisers is actually delivered to a desktop or mobile device. In an environment where CTV inventory is at a premium, with viewability and ad completion near 100%, having CTV buys inadvertently routed to other devices is a problem that advertisers and publishers alike need to address.
  • CAV validates both the device to which your OTT advertisement was delivered (CTV, desktop, mobile), and the platform (Roku, Apple TV, Xbox, Nvidia).

De-Duplicated Reach and Frequency

  • CAV leverages Tru Optik’s robust Household GraphTM to de-duplicate campaign impressions across OTT devices and publishers, delivering household-level reach and frequency in real time. Without CAV, agencies and even publishers themselves cannot accurately tell clients how many unique households were reached with their ad dollars. This is ridiculous and we all know it. Thanks to CAV this basic but pressing problem is no longer a roadblock to cross-screen, multi-publisher or platform-level campaign measurement.
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Validated Audience Delivery

Simple Tag Solution

Validated Audience Delivery

  • Transact against any truth. Validate the percentage of households your campaign reached against demographic data from comScore, branded 3rd-party segments from over 100 leading data partners in the Tru Optik OTT Data Marketplace, or an advertiser’s first party data at Experian, LiveRamp or Neustar.
  • Now validate against comScore VCE data

Simple Tag Solution

  • Tru Optik’s CAV reduces integration queues and costs by utilizing a simple tag implementation system for total campaign measurement and audience validation.

Who can Use

Reporting Metrics

Who can Use

  • Advertisers
  • Agencies
  • Publishers

Reporting Metrics

  • Impressions (In Aggregate and by Publisher)
  • Unique Households Reached (In Aggregate and by Publisher)
  • Average Household Exposure Frequency (In Aggregate and by Publisher)
  • Percentage of In-Target Delivery (by Device and by Household)
  • Location (U.S. State or DMA)

Contact us to discuss how the Tru Optik CAV can validate your ACTUAL audience buy!