OTT-MARKETING-OVERVIEW

The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.

The OTT Marketing Cloud is the first post cookie, post SDK programmatic marketing platform. You can keep waiting for your legacy vendors/solutions to catch up to your audience, or you can immediately fill your capability gaps across OTT.

Tru Optik clients can leverage the OTT Marketing Cloud as an integrated, end-to-end platform, or access any combination of capabilities as needed to fill gaps left by their legacy vendors.

6 Vertically Integrated Solutions

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Cookie-less, SDK-free data management

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1st and 3rd party interest, behavioral, and demographic

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In-app OTT measurement and viewership analytics

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Tru Optik’s integrated Demand Side Platform (DSP) or activation partners for OTT targeting

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Cross-Screen Audience Validation

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Online and offline OTT marketing attribution

Contact Us to Learn How the OTT Marketing Cloud can work for you!