Activation

WELCOME

Make Data Actionable

Tru Optik Activation enables consistent audience targeting and coordinated media buying across all OTT screens, including Connected TV.

 

The OTT Marketing Cloud leverages an integrated demand side platform (DSP) connected to leading private marketplaces and open exchanges, providing access to a wide range of OTT/CTV inventory.

Cross-Screen Reach

Tru Optik Activation enables marketers and publishers to confidently take advantage of Connected TV's potential as a retargeting medium, using the most influential screen in the household to follow up with consumers whose desktop or mobile behavior demonstrate interest in the advertised brand.

TV Retargeting

Tru Optik’s advanced Household GraphTM capability reliably syncs devices to viewers, enabling coordinated messaging and frequency capping at the consumer/household level (vs. device level). The result is efficient, high-reach OTT campaigns that replace over-saturation with logically sequenced messaging that boosts effectiveness.

How We Can Target Your Audience

Define segments based on age, gender, presence of kids, language preference, and more.

Tru Optik's propietary media and online behavior data informs the industry’s most actionable entertainment, media and millenial targeting.

Target by country, region, city, DMA*, zip + 4*, *US ONLY

Deliver messages to target consumers in ad-relevant environments and experiences.

Reach audiences based on their affinity or interest to a specific company, show, artist, game, topic.

Target based on First, Second, and Third Party Data.

Target desktop, mobile, Connected TV - Apple, HP, Samsung etc.

Reach the same person across multiple devices to help reinforce your message.

For custom segment campaigns, including the ability to leverage your first party data and other data sources to create a custom campaign with hyper-focused segments, please get in touch with one of our Audience Engineers.

Define segments based on age, gender, presence of kids, language preference, and more.

Tru Optik's propietary media and online behavior data informs the industry’s most actionable entertainment, media and millenial targeting.

Target by country, region, city, DMA*, zip + 4*, *US ONLY

Deliver messages to target consumers in ad-relevant environments and experiences.

Reach audiences based on their affinity or interest to a specific company, show, artist, game, topic.

Target based on First, Second, and Third Party Data.

Target desktop, mobile, Connected TV - Apple, HP, Samsung etc.

Reach the same person across multiple devices to help reinforce your message.