Why go another day not knowing the true audience for your OTT apps and programs?
- De-dupe audience across OTT screens
- Reduce install time by 80% vs. SDKs
- Enable in-depth audience profiling to enhance inventory yield
- Panel-based TV measurement systems lack the scale to reliably project OTT audiences in the vast majority of cases.
- Software development kits (SDKs) are an option, but not a practical one considering the wide variety of streaming media players, smart TVs, and gaming consoles that consumers use to stream OTT content to at-home TV screens. Configuring high- maintenance SDKs to a dozen or more platforms is a non-starter for OTT publishers.