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TRU OPTIK IS THE ENGINE THAT DRIVES OTT AND CONNECTED TV ADVERTISING

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The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.

The first cookie-less, SDK free data management platform build for OTT and CTV Learn More

Access branded segments from a broad range of leading 1st and 3rd party interest, behavioral, and demographic partners Learn More

Sync OTT viewing across desktop, mobile, and CTV devices at the household level for unmatched OTT behavioral insights Learn More

Utilize Tru Optik’s integrated Demand Side Platform (DSP) or leverage one of our activation partners for OTT and CTV targeting Learn More

Cross-Screen Audience Validation (CAV) enables census-level measurement and audience validation for OTT and CTV marketing campaigns Learn More

Match OTT and CTV ad exposure to both online and offline sales conversions Learn More

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