The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.
The OTT Marketing Cloud is the first post cookie, post SDK programmatic marketing platform. In 2017 you can keep waiting for your legacy vendors/solutions to catch up to your audience, or you can immediately fill your capability gaps across OTT.
Tru Optik clients can leverage the OTT Marketing Cloud as an integrated, end-to-end platform, or access any combination of capabilities as needed to fill gaps left by their legacy vendors.
6 Vertically Integrated Solutions
Cookie-less, SDK-free data
Tru Optik’s integrated Demand Side Platform (DSP) or activation partners for OTT targeting
1st and 3rd party interest, behavioral, and demographic