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2018

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Advertisers are using CAV to answer these fundamental OTT campaign performance questions:

How many households did my campaign reach?

How many times were those households exposed to my campaign?

Where was my campaign seen (on which devices and which networks)?

What percentage of my audience and impressions were in target?

Webinar participants will learn why size matters for OTT audience measurement, how real-time metrics can drive in-campaign course corrections, and why CAV literally pays for itself in many cases.

CAV can be deployed for any OTT campaign, regardless of publisher, platform, or agency.