Swanston speaks to “OTT Data Cloud

Tru Optik, the only audience measurement and data management platform built for OTT, has announced the largest and most robust audience data offering available for use across CTV -- the OTT Data Cloud. In addition to Tru Optik’s media and entertainment consumption database, the OTT Data Cloud provides access to a broad range of behavioral, demographic and purchase data through partnerships with Cross Pixel, Experian Marketing Services, Media Source Solutions, TargetSmart, and V12 Group. The OTT Data Cloud will be available via Tru Optik’s Data Management Platform (DMP), which is the only cookie-less solution that does not require a software developer kit (SDK) for integration, which increases data accuracy and decreases the cost and time of integration by up to 80 percent compared to older DMPs.