Why should TV Networks work with Tru Optik?
In contrast to linear TV, OTT TV is a consumer-driven platform involving active viewer choices across a wide range of content where concepts like “time slot,” “lead in,” and “appointment TV” don’t exist. OTT changes the viewing experience itself, and that changes the demand for TV properties.
In fact, there is absolutely no correlation between linear TV ratings and OTT demand for TV programs.
Networks that work with Tru Optik understand this. They use our OTT measurement data to develop winning content strategies, to decide when and where to license content for OTT, and to drive favorable deals at the negotiating table.
They optimize tune-in campaigns by leveraging the world’s largest TV consumption data set to build TV interest segments with a precision far beyond the reach of panel-based measurement systems.
Established networks use Tru Optik to efficiently build audience for their own OTT channels by identifying and reaching high-potential viewers. They monetize OTT ad inventory with our cross-device targeting capabilities, OTT data cloud, and easy-install measurement tools, allowing them to deliver OTT’s promise of one-to-one marketing and direct attribution.