Tru Optik Activation enables consistent audience targeting and coordinated media buying across all OTT screens, including CTV.
The OTT Marketing Cloud leverages an integrated demand side platform (DSP) connected to leading private marketplaces and open exchanges, providing access to a wide range of OTT/CTV inventory.
Tru Optik’s advanced Household Graph capability reliably syncs devices to viewers, enabling coordinated messaging and frequency capping at the consumer/household level (vs. device level). The result is efficient, high-reach OTT campaigns that replace over-saturation with logically sequenced messaging that boosts effectiveness.
Tru Optik Activation enables marketers and publishers to confidently take advantage of CTV’s potential as a retargeting medium, using the most influential screen in the household to follow up with consumers whose desktop or mobile behavior demonstrate interest in the advertised brand.