Agencies, Media Companies and Brands Can Now Market to Audiences Based on OTT Entertainment Consumption Behavior

People-Based Cross-Screen Marketing Data Comes to CTV

July 21, 2016, STAMFORD, CT

Data is the most critical and valuable currency for media companies, agencies and brands when developing campaigns to reach the right audience and generate the highest ROI. However, when it comes to media and entertainment consumption, this data is some of the best performing but is hard to find at scale.

Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT), is making the world's largest media and entertainment dataset available through leading data management and data onboarding platforms. This will make granular audience segments available for agencies, media companies, brands and publishers to use across all screens, including for the first time Connected TV (CTV). The custom, curated segments are based on first-party, anonymized data on the media and entertainment consumption of more than 500 million consumers across multiple devices. The data segments will provide a better and more comprehensive understanding of individuals or households consumption of TV, movies, video games, software and music, as well as behavioral/psychographic, ethnicity and custom audiences by overlaying this information over the end-user's first-party data.

"If a company wants to market to binge watchers of drama TV shows in Omaha, Nebraska, or soccer video game players in Sao Paolo, Brazil, it can now leverage Tru Optik’s unmatched media and entertainment data to do so,” said Andre Swanston, co-founder and CEO of Tru Optik.

Tru Optik has identified what separates its data from other audience and consumer data sources:

  1. Real People: Tru Optik data is long-term, deterministic and cookie-less, which dramatically decreases wasted impressions to non-human traffic
  2. Omni-Channel/Cross-Device: Tru Optik data is the only census-level, omni-channel source of media consumption data that can be activated across all screens including mobile, Addressable and Connected TV
  3. Timely: Tru Optik data is updated in real-time, which is synced with partners every 24-hours
  4. Global Reach: Tru Optik segments can be leveraged across 150 countries

“Tru Opitk’s anonymized, entertainment behavior data has outperformed all other data sources including demographics, geolocation and social media, in terms of driving ROI for media and entertainment offerings such as OTT subscriber acquisition, cloud computing subscriptions, concert tickets, music streaming subscriptions, TV tune-in and box office releases. However, until now these insights were not easy to leverage broadly by brands and were not available at scale,” said David Wiesenfeld, chief strategist at Tru Optik.

“Over the past year, while in private beta, we have proved the efficacy of these audience segments with our global partnership with Mindshare as well as with campaigns for Dish, Sony and a host of other leading media companies and agencies. This marks the first time curated segments from Tru Optik will be made available via a variety of third party platforms," Swanston concluded.

Tru Optik has raised the bar in terms of consumer privacy, becoming one of the first audience data providers to allow for IP-based opt-out from interest-based marketing via the Tru Optik Household Graph. This means consumers have the ability to opt-out all devices in their household including Connected TVs.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.

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Tru Optik and AppNexus Partner to Power AppNexus Connect TV Marketplace

November,8, 2017, NEW YORK, NY

AppNexus, the world’s leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV , today announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

Connected TV buyers and sellers using AppNexus’ platform will be able to segment and target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud . The OTT Marketing Cloud provides data from more than 100 data providers, including demographic data from comScore, advertiser first party data syncs from Experian Marketing Services and LiveRamp, as well as offline attribution data through Kantar and others. The OTT Marketing Cloud enables audience measurement, activation, and attribution on the AppNexus platform with more than 10,000 audience segments available for use. AppNexus and Tru Optik will be able to facilitate audience delivery across 75MM OTT households in the US, on any Connected TV device or publishers regardless of whether or not the publisher has registered user data.

"AppNexus direct relationships with the world's top programmatic buyers combined with Tru Optik's OTT audience targeting is an exciting development for Connected TV monetization," said Tyler Fitch, Vice President of Programmatic Partnerships at TubiTV. "This can provide advertisers with the opportunity to reach their audiences with precision at home on the TV screen."

“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,” said Eric Hoffert, Senior Vice President of Video Technology at AppNexus. “AppNexus is now the only platform that can apply Tru Optik’s Household ID based audience segments to its Connected TV publishers, which bridges an important gap for targeting and makes Connected TV supply as easy to buy via programmatic deals as other digital video inventory. In this way, AppNexus is in a class of its own among video Supply Side Platforms and among market leading video Demand Side Platforms in its data-based targeting capabilities.”

Andre Swanston, Tru Optik’s Chief Executive Officer and Co-Founder said, “The AppNexus/Tru Optik integration levels the playing field for all parties. By democratizing the use of people based data across Connected TV for both the supply-side and demand-side, consumers will ultimately be delivered a better, more relevant message, publishers will better monetize their inventory, and it provides advertisers with the assurance that they are reaching the right audiences on the right screens.”

The AppNexus/Tru Optik integration is built upon Programmable Data, which enables buyers to leverage their own data assets to activate audiences based on real time signals without the reliance on cookies, which is a key component of the AppNexus Programmable Platform.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients.

About AppNexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.


Media Contacts:

Kate Tumino for Tru Optik
[email protected]
212-896-1252

Go Back to News

Tru Optik and AppNexus Partner to Power AppNexus Connect TV Marketplace

November,8, 2017, NEW YORK, NY

AppNexus, the world’s leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV , today announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

Connected TV buyers and sellers using AppNexus’ platform will be able to segment and target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud . The OTT Marketing Cloud provides data from more than 100 data providers, including demographic data from comScore, advertiser first party data syncs from Experian Marketing Services and LiveRamp, as well as offline attribution data through Kantar and others. The OTT Marketing Cloud enables audience measurement, activation, and attribution on the AppNexus platform with more than 10,000 audience segments available for use. AppNexus and Tru Optik will be able to facilitate audience delivery across 75MM OTT households in the US, on any Connected TV device or publishers regardless of whether or not the publisher has registered user data.

"AppNexus direct relationships with the world's top programmatic buyers combined with Tru Optik's OTT audience targeting is an exciting development for Connected TV monetization," said Tyler Fitch, Vice President of Programmatic Partnerships at TubiTV. "This can provide advertisers with the opportunity to reach their audiences with precision at home on the TV screen."

“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,” said Eric Hoffert, Senior Vice President of Video Technology at AppNexus. “AppNexus is now the only platform that can apply Tru Optik’s Household ID based audience segments to its Connected TV publishers, which bridges an important gap for targeting and makes Connected TV supply as easy to buy via programmatic deals as other digital video inventory. In this way, AppNexus is in a class of its own among video Supply Side Platforms and among market leading video Demand Side Platforms in its data-based targeting capabilities.”

Andre Swanston, Tru Optik’s Chief Executive Officer and Co-Founder said, “The AppNexus/Tru Optik integration levels the playing field for all parties. By democratizing the use of people based data across Connected TV for both the supply-side and demand-side, consumers will ultimately be delivered a better, more relevant message, publishers will better monetize their inventory, and it provides advertisers with the assurance that they are reaching the right audiences on the right screens.”

The AppNexus/Tru Optik integration is built upon Programmable Data, which enables buyers to leverage their own data assets to activate audiences based on real time signals without the reliance on cookies, which is a key component of the AppNexus Programmable Platform.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients.

About AppNexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.


Media Contacts:

Kate Tumino for Tru Optik
[email protected]
212-896-1252

Go Back to News

Tru Optik and AppNexus Partner to Power AppNexus Connect TV Marketplace

November,8, 2017, NEW YORK, NY

AppNexus, the world’s leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV , today announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

Connected TV buyers and sellers using AppNexus’ platform will be able to segment and target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud . The OTT Marketing Cloud provides data from more than 100 data providers, including demographic data from comScore, advertiser first party data syncs from Experian Marketing Services and LiveRamp, as well as offline attribution data through Kantar and others. The OTT Marketing Cloud enables audience measurement, activation, and attribution on the AppNexus platform with more than 10,000 audience segments available for use. AppNexus and Tru Optik will be able to facilitate audience delivery across 75MM OTT households in the US, on any Connected TV device or publishers regardless of whether or not the publisher has registered user data.

"AppNexus direct relationships with the world's top programmatic buyers combined with Tru Optik's OTT audience targeting is an exciting development for Connected TV monetization," said Tyler Fitch, Vice President of Programmatic Partnerships at TubiTV. "This can provide advertisers with the opportunity to reach their audiences with precision at home on the TV screen."

“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,” said Eric Hoffert, Senior Vice President of Video Technology at AppNexus. “AppNexus is now the only platform that can apply Tru Optik’s Household ID based audience segments to its Connected TV publishers, which bridges an important gap for targeting and makes Connected TV supply as easy to buy via programmatic deals as other digital video inventory. In this way, AppNexus is in a class of its own among video Supply Side Platforms and among market leading video Demand Side Platforms in its data-based targeting capabilities.”

Andre Swanston, Tru Optik’s Chief Executive Officer and Co-Founder said, “The AppNexus/Tru Optik integration levels the playing field for all parties. By democratizing the use of people based data across Connected TV for both the supply-side and demand-side, consumers will ultimately be delivered a better, more relevant message, publishers will better monetize their inventory, and it provides advertisers with the assurance that they are reaching the right audiences on the right screens.”

The AppNexus/Tru Optik integration is built upon Programmable Data, which enables buyers to leverage their own data assets to activate audiences based on real time signals without the reliance on cookies, which is a key component of the AppNexus Programmable Platform.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients.

About AppNexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.


Media Contacts:

Kate Tumino for Tru Optik
[email protected]
212-896-1252

Go Back to News

Tru Optik and AppNexus Partner to Power AppNexus Connect TV Marketplace

November,8, 2017, NEW YORK, NY

AppNexus, the world’s leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV , today announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

Connected TV buyers and sellers using AppNexus’ platform will be able to segment and target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud . The OTT Marketing Cloud provides data from more than 100 data providers, including demographic data from comScore, advertiser first party data syncs from Experian Marketing Services and LiveRamp, as well as offline attribution data through Kantar and others. The OTT Marketing Cloud enables audience measurement, activation, and attribution on the AppNexus platform with more than 10,000 audience segments available for use. AppNexus and Tru Optik will be able to facilitate audience delivery across 75MM OTT households in the US, on any Connected TV device or publishers regardless of whether or not the publisher has registered user data.

"AppNexus direct relationships with the world's top programmatic buyers combined with Tru Optik's OTT audience targeting is an exciting development for Connected TV monetization," said Tyler Fitch, Vice President of Programmatic Partnerships at TubiTV. "This can provide advertisers with the opportunity to reach their audiences with precision at home on the TV screen."

“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,” said Eric Hoffert, Senior Vice President of Video Technology at AppNexus. “AppNexus is now the only platform that can apply Tru Optik’s Household ID based audience segments to its Connected TV publishers, which bridges an important gap for targeting and makes Connected TV supply as easy to buy via programmatic deals as other digital video inventory. In this way, AppNexus is in a class of its own among video Supply Side Platforms and among market leading video Demand Side Platforms in its data-based targeting capabilities.”

Andre Swanston, Tru Optik’s Chief Executive Officer and Co-Founder said, “The AppNexus/Tru Optik integration levels the playing field for all parties. By democratizing the use of people based data across Connected TV for both the supply-side and demand-side, consumers will ultimately be delivered a better, more relevant message, publishers will better monetize their inventory, and it provides advertisers with the assurance that they are reaching the right audiences on the right screens.”

The AppNexus/Tru Optik integration is built upon Programmable Data, which enables buyers to leverage their own data assets to activate audiences based on real time signals without the reliance on cookies, which is a key component of the AppNexus Programmable Platform.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients.

About AppNexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.


Media Contacts:

Kate Tumino for Tru Optik
[email protected]
212-896-1252

Go Back to News

Tru Optik and AppNexus Partner to Power AppNexus Connect TV Marketplace

November,8, 2017, NEW YORK, NY

AppNexus, the world’s leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV , today announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

Connected TV buyers and sellers using AppNexus’ platform will be able to segment and target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud . The OTT Marketing Cloud provides data from more than 100 data providers, including demographic data from comScore, advertiser first party data syncs from Experian Marketing Services and LiveRamp, as well as offline attribution data through Kantar and others. The OTT Marketing Cloud enables audience measurement, activation, and attribution on the AppNexus platform with more than 10,000 audience segments available for use. AppNexus and Tru Optik will be able to facilitate audience delivery across 75MM OTT households in the US, on any Connected TV device or publishers regardless of whether or not the publisher has registered user data.

"AppNexus direct relationships with the world's top programmatic buyers combined with Tru Optik's OTT audience targeting is an exciting development for Connected TV monetization," said Tyler Fitch, Vice President of Programmatic Partnerships at TubiTV. "This can provide advertisers with the opportunity to reach their audiences with precision at home on the TV screen."

“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,” said Eric Hoffert, Senior Vice President of Video Technology at AppNexus. “AppNexus is now the only platform that can apply Tru Optik’s Household ID based audience segments to its Connected TV publishers, which bridges an important gap for targeting and makes Connected TV supply as easy to buy via programmatic deals as other digital video inventory. In this way, AppNexus is in a class of its own among video Supply Side Platforms and among market leading video Demand Side Platforms in its data-based targeting capabilities.”

Andre Swanston, Tru Optik’s Chief Executive Officer and Co-Founder said, “The AppNexus/Tru Optik integration levels the playing field for all parties. By democratizing the use of people based data across Connected TV for both the supply-side and demand-side, consumers will ultimately be delivered a better, more relevant message, publishers will better monetize their inventory, and it provides advertisers with the assurance that they are reaching the right audiences on the right screens.”

The AppNexus/Tru Optik integration is built upon Programmable Data, which enables buyers to leverage their own data assets to activate audiences based on real time signals without the reliance on cookies, which is a key component of the AppNexus Programmable Platform.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients.

About AppNexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.


Media Contacts:

Kate Tumino for Tru Optik
[email protected]
212-896-1252

Go Back to News

Tru Optik and AppNexus Partner to Power AppNexus Connect TV Marketplace

November,8, 2017, NEW YORK, NY

AppNexus, the world’s leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV , today announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

Connected TV buyers and sellers using AppNexus’ platform will be able to segment and target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud . The OTT Marketing Cloud provides data from more than 100 data providers, including demographic data from comScore, advertiser first party data syncs from Experian Marketing Services and LiveRamp, as well as offline attribution data through Kantar and others. The OTT Marketing Cloud enables audience measurement, activation, and attribution on the AppNexus platform with more than 10,000 audience segments available for use. AppNexus and Tru Optik will be able to facilitate audience delivery across 75MM OTT households in the US, on any Connected TV device or publishers regardless of whether or not the publisher has registered user data.

"AppNexus direct relationships with the world's top programmatic buyers combined with Tru Optik's OTT audience targeting is an exciting development for Connected TV monetization," said Tyler Fitch, Vice President of Programmatic Partnerships at TubiTV. "This can provide advertisers with the opportunity to reach their audiences with precision at home on the TV screen."

“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,” said Eric Hoffert, Senior Vice President of Video Technology at AppNexus. “AppNexus is now the only platform that can apply Tru Optik’s Household ID based audience segments to its Connected TV publishers, which bridges an important gap for targeting and makes Connected TV supply as easy to buy via programmatic deals as other digital video inventory. In this way, AppNexus is in a class of its own among video Supply Side Platforms and among market leading video Demand Side Platforms in its data-based targeting capabilities.”

Andre Swanston, Tru Optik’s Chief Executive Officer and Co-Founder said, “The AppNexus/Tru Optik integration levels the playing field for all parties. By democratizing the use of people based data across Connected TV for both the supply-side and demand-side, consumers will ultimately be delivered a better, more relevant message, publishers will better monetize their inventory, and it provides advertisers with the assurance that they are reaching the right audiences on the right screens.”

The AppNexus/Tru Optik integration is built upon Programmable Data, which enables buyers to leverage their own data assets to activate audiences based on real time signals without the reliance on cookies, which is a key component of the AppNexus Programmable Platform.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients.

About AppNexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.


Media Contacts:

Kate Tumino for Tru Optik
[email protected]
212-896-1252

Go Back to News

November,8, 2017, NEW YORK, NY

AppNexus, the world’s leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV , today announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

Connected TV buyers and sellers using AppNexus’ platform will be able to segment and target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud . The OTT Marketing Cloud provides data from more than 100 data providers, including demographic data from comScore, advertiser first party data syncs from Experian Marketing Services and LiveRamp, as well as offline attribution data through Kantar and others. The OTT Marketing Cloud enables audience measurement, activation, and attribution on the AppNexus platform with more than 10,000 audience segments available for use. AppNexus and Tru Optik will be able to facilitate audience delivery across 75MM OTT households in the US, on any Connected TV device or publishers regardless of whether or not the publisher has registered user data.

"AppNexus direct relationships with the world's top programmatic buyers combined with Tru Optik's OTT audience targeting is an exciting development for Connected TV monetization," said Tyler Fitch, Vice President of Programmatic Partnerships at TubiTV. "This can provide advertisers with the opportunity to reach their audiences with precision at home on the TV screen."

“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,” said Eric Hoffert, Senior Vice President of Video Technology at AppNexus. “AppNexus is now the only platform that can apply Tru Optik’s Household ID based audience segments to its Connected TV publishers, which bridges an important gap for targeting and makes Connected TV supply as easy to buy via programmatic deals as other digital video inventory. In this way, AppNexus is in a class of its own among video Supply Side Platforms and among market leading video Demand Side Platforms in its data-based targeting capabilities.”

Andre Swanston, Tru Optik’s Chief Executive Officer and Co-Founder said, “The AppNexus/Tru Optik integration levels the playing field for all parties. By democratizing the use of people based data across Connected TV for both the supply-side and demand-side, consumers will ultimately be delivered a better, more relevant message, publishers will better monetize their inventory, and it provides advertisers with the assurance that they are reaching the right audiences on the right screens.”

The AppNexus/Tru Optik integration is built upon Programmable Data, which enables buyers to leverage their own data assets to activate audiences based on real time signals without the reliance on cookies, which is a key component of the AppNexus Programmable Platform.


About Tru Optik

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients.

About AppNexus

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.


Media Contacts:

Kate Tumino for Tru Optik
[email protected]
212-896-1252

Go Back to News
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