Legacy DMPs (data management platforms) require publishers and media companies to build off cumbersome SDKs (software development kits) that are impractical at best across the fragmented OTT and CTV ecosystem. These older solutions also rely on third party data in the form of cookies and devices IDs in order to create actionable audience and consumer segments that can be used for digital marketing campaigns.
However, cookies and device IDs are not prevalent across OTT. As a result both advertisers and publishers have been unable to leverage the granular first and third-party data needed to fully take advantage of the precision people-based marketing opportunity of OTT.
In order to solve this massive roadblock Tru Optik has launched the first cookie-less, SDK-free DMP.
This means advertisers can finally leverage branded data from leading third party vendors, as well as their valuable first party data assets to create customized segments for use across both direct and programmatic OTT/CTV campaigns.
The OTT Data Marketplace provides access to branded segments from a broad range of leading behavioral, demographic, and purchase data partnerships.
Leverage behavior, demographic, and purchase data from Tru Optik, Experian, V12, Cross Pixel, Media Source Solutions and the fastest growing list of OTT/CTV actionable data providers.