Tru Optik, the only audience measurement and data management platform built for OTT, announced that media and marketing expert Michael Scott has joined the Company as Chief Revenue Officer (CRO).
Scott comes to Tru Optik with more than 20 years of sales, business development and marketing experience in the television, marketing services, digital advertising, programmatic and sports marketing industries.
In the role of CRO, Scott will leverage his unique combination of experience in both linear television and digital marketing and media. He will be responsible for all sales and marketing operations for Tru Optik's data segments and analytics platforms. Additionally, he will lead a team to build strategic partnerships and commercial relationships with brands, agencies, agency trading desks, demand-side platforms and data management platforms.
"Tru Optik has been able to forge partnerships and client relationships with the some of the largest media companies and advertisers in the world,” said Andre Swanston, CEO and co-founder of Tru Optik. “However, we have reached a point where the opportunities we are being presented with are larger than the team and systems in place to take advantage of them. We needed someone to build our sales and client success team and oversee our overall revenue growth. During our search we met with a myriad of highly qualified candidates, however, no one had the depth and breadth of linear TV and digital marketing experience quite like Michael."
“Tru Optik is the only company taking a holistic approach to monetizing OTT, providing audience measurement, activation and marketing attribution,” said Michael Scott. “Having worked extensively with marketers and agencies in television and digital, I am keenly aware of the paradigm shift taking place in television and I was attracted by the opportunity to work with Andre and his team to build and grow a company on the leading edge of the new television ecosystem.”
Most recently Scott served as Senior Vice President, Strategic Partnerships for Cox Media Group’s Gamut, which offers publishers and advertisers a full spectrum of support and media solutions with open exchange, private marketplace and direct executions. During his tenure, he managed all revenue generated from both indirect (DSPs and Agency Trading Desks) and direct (major and mid-tier ad agencies) platforms, growing revenue by nearly 20 percent.
Prior to Gamut, Scott served as Managing Director, Ad Intelligence for Ebiquity, where he led the advertising consultancy practice that monitors competitive creative, spend, packaging and social activity for global marketers in 80 countries and 54 languages through a SaaS platform. In his role, he managed sales and operations teams around the global and doubled revenue for the company within his first year.
An entrepreneur, Scott started and later sold, two successful content marketing businesses/agencies – Fourth Element Group and MacDuff Inc. Earlier in his career, Scott worked for NBC Television. He has a Bachelor of Science in advertising from the University of Florida, Gainesville.
Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.
Kate Tumino for Tru Optik